Sunbury to launch new Nanotex aSure brand at ITMA Showtime

Sunbury to launch new Nanotex aSure brand at ITMA Showtime

Sunbury Textiles introduces its new indoor performance brand Nanotex aSure geared towards the residential furniture market. Nanotex aSure will be available by early June and seen at the upcoming ITMA Showtime, one of the largest decorative items-related trade shows, which will be held from 4-7 June.

All Nanotex aSure products will feature Nanotex Resists Spills performance technology with exceptional cleanabilty, the manufacturer reports.  Nanotex Resists Spills aims to provide the fluid barrier technology, causing many liquids to bead up and roll off the fabric. The new aSure fabric line is created with technology by which molecules permanently attach to every fibre without clogging the fabric weave or compromising the look, feel or comfort of the fabric.

Exclusive line

With a minimum of 30,000 double rubs to ensure durability and its Greenguard Gold certification, the new collections will offer high-performance quality products, the company reports. Sunbury is the exclusive weaver for Nanotex aSure.

“Sunbury teamed up with Nanotex to develop this exclusive line of fabrics that showcases each company’s strengths of proven design and aesthetics with the expertise of finishing fabrics at the highest industry standards to provide a care-free solution for creating a beautiful living space,” said Hank Truslow Jr., CEO of Sunbury Textile.

Sunbury Textile Mills has been in business for more than 60 years and is an employee-owned company. The company weaves 100% of its fabrics in the USA at its factory in Sunbury, PA. The design and sales offices are located in New York City where its design team creates and colours exclusive indoor and outdoor luxury and performance fabrics for the residential, contract, hospitality and outdoor markets.

Expanded offer

Nanotex aSure was specifically developed to include a host of constructions and decorative yarns in an array of colours, textures, patterns, stripes and statement designs to compliment any room or lifestyle.

“In recent years, Nanotex has expanded exponentially, especially in the area of apparel and bedding,” explained Lance Keziah, CEO of Nanotex. “Also during that time, the joint technical teams at Sunbury and Nanotex worked together to bring this new performance textile, Nanotex aSure, created just for Sunbury, to the residential upholstery textile market. It provides consistent performance across multiple fibre types – it really is an ideal home textile. The beauty that Sunbury brings to the Nanotex performance technology system is a perfect match.”


Nanotex, a leading fabric innovator providing nanotechnology-based textile enhancements to the apparel, home and commercial/residential interiors markets, is among the first to market nanotechnology solutions for textiles when it was founded in 1998.

Since then, Nanotex performance technology has been significantly enhanced and re-launched through a new integrated marketing and promotion campaign. Nanotex is comprised of a family of 13 products, such as Durable Wear, Wrinkle Defense, Dry Inside and Coolest Comfort.


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